I Recommend NOT Putting 2017 in Your URL
I’ve had many people ask me to take a look at some of the Web 2.0 sites that they have built and what I am seeing over and over again is the use of 2017 in the URL.
Don’t get me wrong, 2017 is a very powerful part of ranking some sites, but when you build everything with the year in it, you will need to build all of your sites from scratch next year.
If you build 100 web 2.0 sites this year, you are going to have to build 100 more next year just to maintain what you have. That is soooo much work.
I would much rather just change the title and the meta description versus building a whole new site.
I’ll show you how I create my URLs and still use the power of 2015. I’m going to do:
The product I am going to promote is a stainless steel smoker box, so some of the titles of my sites will be:
Best Stainless Steel Smoker Box – 2015 Reviews
Top 2015 Stainless Steel Smoker Box Reviews
Stainless Steel Smoker Box – Best Reviews for 2015
Stainless Steel Smoker Box – Best of 2015
Top Rated Stainless Steel Smoker Box Brands for 2015
Now that I have my titles prepared, I am going to build my sites.
I have built my URL so that next year, I only have to go in and change the title.
Not much to say about this one as it is almost identical to Checkthis. :)
There are two different scenarios with respect to RebelMouse. The first one is if you are signing up for the first time. The second is when you are adding an additional site to a current account.
Let’s start with a new RebelMouse account:
On the sign up page, they automatically put in a URL with your name. Delete that and put in your keyword phrase (1 &2). Save and wait a few moments while RebelMouse creates your account.
Once your site has been created, edit the header and paste in the title that you want. In this case, it is “Stainless Steel Smoker Box – Best of 2015” (3 &4). Save.
You will then need to edit the title like we did above so that it includes the year.
With Storify, I am going to put in one of my headings and a bit of content.
When I hit PUBLISH, View it, click on the three dots, then click on CHANGE URL. I remove 2015 and hit SAVE. My title still has 2015 in it but the URL does not.
Here are the sites for you to see:
I’ve only put a bit of content in, but it gives you an idea …
Checkthis – Best Stainless Steel Smoker Box – 2015 Reviews
RebelMouse – Stainless Steel Smoker Box – Best of 2015